![]() For people who use it as their main form of digital communication, it’s a convenient and natural platform to reach out to businesses with questions or concerns.Ĭonsumers now prefer to message businesses more than almost any other means of communication. Check out how they used the WhatsApp Business API in this clip:įor most brands, WhatsApp is first and foremost a customer service channel. Plus, KLM was able to provide 24/7 customer service. With a simple customer opt-in while purchasing flight tickets, KLM could send booking confirmations, flight status updates, check-in reminders, mobile boarding passes. They were the first brand to test the API back in 2017, and they were able to get a lot out of it. The WhatsApp Business API lets brands tap into WhatsApp’s code to get deeper insights and add their features and integrations.įor example, take KLM Royal Dutch Airlines. That’s where the WhatsApp Business API comes in. ![]() However, medium and enterprise-sized companies will probably need a more powerful tool if they’re dealing with large numbers of users or want to add more functionality. Plus, it has some auto-reply capabilities and enough response templates to handle a smaller customer base. It makes business information more readily available to customers and helps with sorting active chats. The WhatsApp Business app makes things easier for small brands. For example, if you save a quick reply telling customers your address, you could type “/address” to automatically send a pre-written message like “Thanks for asking! Our address is 123 Main Street.”
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